The One Thing – By Gary Keller 

The One Thing by Gary Keller

These are personal notes (some copy/pasted), so please don't judge any grammar! If you see something interesting here, let's discuss it! 

Theme: What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary? 

Here are my key takeaways: 

  1. Focus on big results and production results – many times we feel satisfied by ‘checking off a to-do list’ but did we really create value to our lives? Often times those big items are intense and complicated, we do the easy things first, and never really become productive.  – Jaime Dimon reportedly comes in Monday morning and does the top 3 most painful items on his list for the week FIRST.   
  2. Set goals and plan – big theme throughout 

3. Domino effect – one small domino then knock out the second, etc.  

4. Mutli-Tasking is not productive – Don’t do it. Find isolation and crank out tasks, FOCUS ON ONE THING 

5. Discusses productivity killers  

6. “Protect your time at all costs” 

7. Productivity and clarity creates a feedback loop that is stronger than most believe 

8. The continued theme about accountability partners and finding mentors/coaches  

9. Elite performers seek out advice and mentors, Amateurs let egos get in the way  

10. Continued theme about surround yourself by appropriate people  

Sharing goals with people make you some 70% more likely to accomplish it  

The book gives countless examples and drives home the point to focus on the biggest areas of production and let the other things go. Another example of the 80/20 rule; most of people’s results come from 20% of the inputs. 

  • Think BIG, but focus on ONE SPECIFIC thing at a time 
  • In a world with an ever increasing number of options and distractions, the scarcity is attention and focus 

“Passion for something leads to disproportionate time practicing or working at it. That time spent eventually translates to skill, and when skill improves, results improve. Better results generally lead to more enjoyment, and more passion and more time is invested. It can be a virtuous cycle all the way to extraordinary results.” 

Multi-Tasking is not productive: This has driven me to think about working with texts on silent, locking myself in rooms, working more at night or weekends when the market isn’t open 

“When you switch from one task to another, voluntarily or not, two things happen. The first is nearly instantaneous: you decide to switch. The second is less predictable: you have to activate the “rules” for whatever you’re about to do. Switching between two simple tasks—like watching television and folding clothes—is quick and relatively painless. However, if you’re working on a spreadsheet and a co-worker pops into your office to discuss a business problem, the relative complexity of those tasks makes it impossible to easily jump back and forth. It always takes some time to start a new task and restart the one you quit, and there’s no guarantee that you’ll ever pick up exactly where you left off. There is a price for this. “The cost in terms of extra time from having to task switch depends on how complex or simple the tasks are,” reports researcher Dr. David Meyer. “It can range from time increases of 25 percent or less for simple tasks to well over 100 percent or more for very complicated tasks.” 

 Random Quotes:  

“Instead of a to-do list, you need a success list—a list that is purposefully created around extraordinary results. To-do lists tend to be long; success lists are short. One pulls you in all directions; the other aims you in a specific direction.” 

“Nothing ever achieves absolute balance. Nothing. No matter how imperceptible it might be, what appears to be a state of balance is something entirely different— an act of balancing. Viewed wistfully as a noun, balance is lived practically as a verb. Seen as something we ultimately attain, balance is actually something we constantly do. A “balanced life” is a myth—a misleading concept most accept as a worthy and attainable goal without ever stopping to truly consider it. I want you to consider it. I want you to challenge it. I want you to reject it. A balanced life is a lie.” 

“Extraordinary results require focused attention and time. Time on one thing means time away from another. This makes balance impossible.” 

“None of us knows our limits. Borders and boundaries may be clear on a map, but when we apply them to our lives, the lines aren’t so apparent. I was once asked if I thought thinking big was realistic. I paused to reflect on this and then said, “Let me ask you a question first: Do you know what your limits are?” “No,” was the reply. So I said that it seemed the question was irrelevant. No one knows their ultimate ceiling for achievement, so worrying about it is a waste of time.” 

“When people talk about “reinventing” their career or their business, small boxes are often the root cause. What you build today will either empower or restrict you tomorrow. It will either serve as a platform for the next level of your success or as a box, trapping you where you are. 

“The secret of getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one.” 

“Happiness happens on the way to fulfillment. Dr. Martin Seligman, past president of the American Psychological Association, believes there are five factors that contribute to our happiness: positive emotion and pleasure, achievement, relationships, engagement, and meaning. Of these, he believes engagement and meaning are the most important. Becoming more engaged in what we do by finding ways to make our life more meaningful is the surest way to finding lasting happiness. When our daily actions fulfill a bigger purpose, the most powerful and enduring happiness can happen.” 

“When you have a definite purpose for your life, clarity comes faster, which leads to more conviction in your direction, which usually leads to faster decisions. When you make faster decisions, you’ll often be the one who makes the first decisions and winds up with the best choices. And when you have the best choices, you have the opportunity for the best experiences. This is how knowing where you’re going helps lead you to the best possible outcomes and experiences life has to offer.” 

“Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil… . It’s more about priorities, planning, and fiercely protecting your time.” —Margarita Tartakovsky 

“They do so because they devote maximum time to being productive on their top priority, their ONE Thing. They time block their ONE Thing and then protect their time blocks with a vengeance. They’ve connected the dots between working their time blocks consistently and the extra-ordinary results they seek” 

“Slowly but surely they become known in their organization for their ONE Thing and become “irreplaceable.” Ultimately, no one can imagine or tolerate the cost of losing them.” 

“Once you’ve done your ONE Thing for the day, you can devote the rest of it to everything else. Just use the Focusing Question to identify your next priority and give that task the time it deserves. Repeat this approach until your workday is done. Getting “everything else” done may help you sleep better at night, but it’s unlikely to earn you a promotion.” 

In A Geography of Time, Robert Levine points out that most people work on “clock” time—“It’s five o’clock, I’ll see you tomorrow”— while others work on “event” time— “My work is done when it’s done.” Think about it. The dairy farmer doesn’t get to knock off at any certain time; he goes home when the cows have been milked. It’s the same for any position in any profession where results matter. The most productive people work on event time. 

Ask an “E” to cut some firewood and the Entrepreneurial person would likely shoulder an axe and head straight for the woods. On the other hand, the Purposeful person might ask, “Where can I get a chainsaw?” With a “P” mindset, you can achieve breakthroughs and accomplish things far beyond your natural abilities. 

“One of the fastest ways to bring accountability to your life is to find an accountability partner.” 

Individuals who wrote their goals and sent progress reports to friends were 76.7 percent more likely to achieve them. As effective as writing down your goals can be, simply sharing your progress toward your goals with someone regularly even just a friend, makes you almost twice as effective. 

“the single most important difference between these amateurs and the three groups of elite performers is that the future elite performers seek out teachers and coaches and engage in supervised training, whereas the amateurs rarely engage in similar types of practice.” 

When you strive for greatness, chaos is guaranteed to show up. In fact, other areas of your life may experience chaos in direct proportion to the time you put in on your ONE Thing. It’s important for you to accept this instead of fighting it. 

No one succeeds alone and no one fails alone. Pay attention to the people around you. Seek out those who will support your goals, and show the door to anyone who won’t. The individuals in your life will influence you and impact you—probably more than you give them credit for. 

So what would an older, wiser you say? “Go live your life. Live it fully, without fear. Live with purpose, give it your all, and never give up.” Effort is important, for without it you will never succeed at your highest level. Achievement is important, for without it you will never experience your true potential. Pursuing purpose is important, for unless you do, you may never find lasting happiness. Step out on faith that these things are true. Go live a life worth living where, in the end, you’ll be able to say, “I’m glad I did,” not “I wish I had.” 

The five most common were these: I wish that I’d let myself be happier—too late they realized happiness is a choice; I wish I’d stayed in touch with my friends—too often they failed to give them the time and effort they deserved; I wish I’d had the courage to express my feelings—too frequently shut mouths and shuttered feelings weighed too heavy to handle; I wish I hadn’t worked so hard—too much time spent making a living over building a life caused too much remorse. As tough as these were, one stood out above them all. The most common regret was this: I wish I’d had the courage to live a life true to myself not the life others expected of me. Half-filled dreams and unfulfilled hopes: this was the number-one regret expressed by the dying. As Ware put it, “Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.” 

  • 66 days to develop a habit  
  • You can only have so much will power 
  • Default settings when pressured 
  • Delayed gratification yields long term results 

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